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Just like you may be doing right now, we had to get our thoughts together for our own new web site. We worked on it for a number of weeks. First we had only an outline and now we’re filling it in. Still, as we do this we find some sections harder than others to put into words – we know the questions people ask before they reach out to us, but we are finding it tough to articulate the value propositions and service-line language without it sounding like, well marketing-speak. So instead here are some comments and questions that we bet you may have heard your management say (or uttered under your own breath) like:
“I went to a web guy and he didn’t understand anything about marketing”.
Or “I went to a web shop and they told me I had to tell them what I needed, how do I know what I need..?”
“That web firm pitch you had me sit on, their work, it had no soul…. no brand appeal or message. Why are we talking to them and not the agency?”
“The agency brought me a bunch of cute advertising. I showed it to my daughter who’s a marketing major and she pointed out that it didn’t have any way of capturing data about our customers.”
“We had some negative impressions out there about our company so I wanted to use our web site to turn those around, but the web firm wasn’t able to bring me any ideas about how to do it.”
“Everybody who phoned in on the day the article ran in the paper wanted my website address, but when they logged on my site was down.”
Sometimes you need an expert to help you think about your path to success, even if they won’t be traveling with you. Stratum’s ready to help you plan the trip.
These are a few of the challenges and ways Stratum engages that we call a strand of pearls. Not really a retainer but darn close.
Stratum month-to-month is a lot like the stringing of a strand of pearls but usually made up of components for staying online and in front of your customer rather than adding whole new components or redesigns.
There can be a big upside benefit to simply bill each month rather than do a bunch of paperwork each time something is needed.
Short-term projects are just as you would think; these engagements have a beginning, middle and an end. But the interesting thing is they don’t all begin the same.
Maintaining access to a bullpen of talent is a key benefit that keeps your costs down. (Maintaining talent fulltime can mean maintaining less than fully productive overhead and want to guess who pays for the downtime?)
