Home / Consulting & Planning
When we were starting out, we saw the first banner ads appear on web pages. We saw the first animations and primitive videos. Stratum’s founders uploaded the first web site to host live scores from the ACC Tournament. We were there when Ebay launched; Amazon; Yahoo!; Google; and the list goes on.
Social media threaded into online marketing and Twitter too. Our President Dave Willman recalls being so excited to see url’s appear on TV spots advertising that web sites were available to go to for the major TV advertising brands. Technology customers who hired big ad agencies to advertise and manage their brands also hired Stratum to help the "ad guys" understand what they did.
And we continue in this fashion today. Below are four descriptions of how Stratum can engage with you. Under the Straight Consulting section we are launching a new business division: Level. We are very excited about this new part of our business. Level is a consulting company within Stratum that is designed to come to you and turn-key audits of what your marketing is doing now; make recommendations of what you will need to do to change things and increase behaviors you want and even decrease overhead costs and things that work against goals you have. Then if Stratum can work on any of those we’ll stand ready to talk with you about a longer term solution we can deliver or we can assist your in-house Marketing and I.T. departments plan and execute them.
Sometimes you need an expert to help you think about your path to success, even if they won't be traveling with you. Stratum's ready to help you plan the trip.
These are a few of the challenges and ways Stratum engages that we call a strand of pearls. Not really a retainer but darn close.
Stratum month-to-month is a lot like the stringing of a strand of pearls but usually made up of components for staying online and in front of your customer rather than adding whole new components or redesigns.
There can be a big upside benefit to simply bill each month rather than do a bunch of paperwork each time something is needed.
Short-term projects are just as you would think; these engagements have a beginning, middle and an end. But the interesting thing is they don’t all begin the same.
Maintaining access to a bullpen of talent is a key benefit that keeps your costs down. (Maintaining talent fulltime can mean maintaining less than fully productive overhead and want to guess who pays for the downtime?)
