We find more and more that we are being asked to weigh the use of Social Community and other online resource sites for our clients. “Will YouTube be a ’bet my business‘ site to host our training videos?” “ What’s the upside of placing them there?” “ Is there a downside?” “ Who on my staff should comment on industry blogs?” “We need an Intranet wiki and we have a commitment to using Software as a service (SaaS) products, can you help us research and evaluate a solution?”

These buy v/s build decisions are becoming part of the media and marketing mix; wiki’s, blogs, videos, etc., and Stratum has a growing demand for its expertise in how these work, what it takes to start one and keep it going. What can you do and say that will be received well by your customers. We aren’t going to ask you to pay us to create something that can be easily purchased (or might even be free online) because we have a bunch of programmers we are trying to keep busy. What this section shows is Stratum’s flexibility in how it engages and at what frequency.