Many of the retainers we have started out as a hosting relationship. After a while the customer asked us to add email marketing or we suggested they should have a mini site or a blog. Next, we all agreed that there was a big upside benefit to simply bill each month rather than do a bunch of paperwork each time something was needed. Just like with technology or staffing, Stratum doesn’t have predefined “Stratum ways” we have flexibility to customize our relationship with you.